About
While working full-time at Glassworks and together with Rüdiger Kaltenhäuser (Head of 3D), I created the visual effects components and handled final delivery of the Max mnemonic (a motion graphics branding device). This is the official mnemonic for the streaming platform Max which plays at the beginning of branded shows on the platform.
The original branding and initial logo motion design was created by DixonBaxi in London. We then created the glass elements and particles in Houdini, composited these in Flame, and combined everything in After Effects.
The final 26 deliverables + toolkit covered all imaginable aspect ratios, frame rates and colour spaces. So it was as much a painstaking technical task as well as a creative exercise.
