Max, Mnemonic

The official mnemonic of Max, for which I co-created the VFX sequence and handled the final mastering and delivery.

Client: DixonBaxi
Website: dixonbaxi.com
Date: April 3, 2023
Services: Motion Design & Visual Effects

About

Working at Glassworks alongside Rüdiger Kaltenhäuser, we created the visual effects components and handled final delivery for the Max mnemonic – the official logo sting for the streaming platform Max, which plays at the beginning of branded shows.

The original branding and logo animation was created by DixonBaxi in London. We then created the glass elements in Houdini, and I animated and composited these in Flame. It was all ultimately wrapped up in an After Effects toolkit for Warner Brothers. The final deliverables covered all imaginable aspect ratios, frame rates and colour spaces of course. So it was as much a painstaking technical exercise as a creative one.