Meta Keynote

A segment for Meta's Connect 2021 Keynote, for which I designed and animated the logo & graphic overlays.

Client: Glassworks
Date: October 28, 2020
Services: Motion Design

About

While working full time at Glassworks I designed and animated the graphics for this speculative game which featured as part of Meta’s keynote presentation at their annual ‘Connect’ conference. It formed a key part of Meta’s major re-brand and reveal of their vision for the ‘metaverse’.

Glassworks worked directly with Meta for this project and we even featured in an Instagram post from Mark Zuckerberg.

It was really enjoyable to work with the creative lead Rüdiger Kaltenhäuser on this project. It was incredible how the 3D team created this imagined game from scratch in 3 weeks. For the graphics I wanted to keep everything very flat and relatively simple in contrast to the lit & textured 3D world. The designs themselves drew from 90s surf stickers and magazine graphics.

Credits

Client: Meta
Producer: Rebecca Johnson
Coordinator: Patrick Armstrong

3D Lead: Rüdiger Kaltenhäuser
3D Artist: Darren Macpherson
3D Artist: Jef Fleurkens
3D Artist: Mateusz Kozlowski
3D Artist: Stephan Haidacher
3D Artist: André de Villiers
3D Artist: Alex Doss
Motion Design: Nils Crompton
Cel Animation: Hugo Rodríguez
Cel Animation: Lewis Barr

Flame Artist: Urs Furrer