Rayban, You’re On

A global campaign for the iconic sunglasses brand for which I designed, animated & composited all the retro LED graphics.

Client: Glassworks
Date: February 25, 2020
Services: Motion Design & Compositing

About

I created a custom LED animation style that ended up stealing the show – sometimes the happy accidents are the best ones. Built the whole system from scratch to be fully procedural: feed in vector animation, out comes LED magic. The client loved it so much we turned it into a toolkit for different markets. Nice when technical solutions lead to creative wins.